If you are a small business deciding whether or not you really need to have a website, we’ve got five reasons that point to yes. Before we jump to those reasons, though, let’s look at some statistics.
- 80% of people will look at your website before deciding to do business with you
- 46% of all searches are looking for local information
- 72% of people say the internet is the first place they look for information on a business
Search and be found
Without trust, you have nothing
People expect a company to have a website. Did you know that 56% of consumers say they don’t trust a business without a website? Having a good website is a sign that you are an established and credible business.
Stand out from the crowd
Even when potential customers are referred to your business, most will still do their own research, comparing you to your competitors, before making a decision. A well-designed website that showcases your strengths will help establish you as an expert, making you stand out from the competition.
Always open for business
A good website makes you easily accessible to your customers. Since a website is never closed, it allows customers to visit your business on their schedule. With thoughtful content, your customers can get many of the answers they need right through the website. And that, in turn, sets you free from answering simple queries through phone calls, emails or in-person, giving you time to work on other things.
Judge a book by its cover
A website allows you to carefully communicate how you’d like your brand to be perceived. You can deliver the exact experience you want your customers to have, displaying your product or services the way you want. A website that keeps visitors engaged keeps them on the site, and helps to build brand loyalty.
The bottom line is that having a custom, modern website for your business builds customer trust, establishes your brand, and with an engaging experience turns visitors into customers.