While every business is different, there are a few essential elements that we here at Sites by Geeks believe all business websites should have. Since your website is probably the first thing your potential customers will see, it’s important to make a good impression. Here are the four things we think every website should include.
Clear description of your business
Visitors have very short attention spans. You only have a few seconds once they’ve landed on your site to grab their attention, so make it easy for them to understand that you’re the company that will solve their problem. Providing a concise summary of the products and services you offer on the home page saves time for everyone.
Easily accessible contact information
Visitors are often in a hurry. Don’t make them work for information. You want visitors to be able to easily navigate through your site, finding everything they need and some things they didn’t know they wanted.
You want to satisfy visitors coming for something specific as well as those just browsing. Help them move through your site efficiently with a search function or menu so they stay engaged and on your site. The longer they visit, the more likely they are to purchase.
Calls to action
You’ve captured a visitor’s attention. Great! Now what should they do? Without clear calls to action placed prominently on every page, you could lose visitors. Calls to action should help guide a visitors’ next steps. You want to motivate them to take action. Conveniently placed ‘Add to Cart’, ‘Request a Quote’, or ‘Share Article’ buttons help visitors navigate to the final step in their journey through your website. Include a call to action on every page.
This short list is just the starting place for creating a website that will increase your online presence and grow your business. If you’d like to discuss your ideas for a website, don’t hesitate to reach out.